It’s been nearly two years since the initial whispers and discussions about CorpComm Expo took place. But after being a part of last week’s first-ever event, I’m proud of the direction it’s heading. STRATACACHE is one of 20 founding partners of the event and we’re eager to see what the future holds for it.
There’s certainly no shortage of corporate communication events around the world, but few (if any) encourage attendees to meet with technology vendors and partners. At many communication conferences, the exhibit floor is avoided like the plague. This is a shame because it’s a great opportunity for communicators to meet with technology providers face to face and learn from each other. Communicators know the value of face-to-face communications and how it builds trust. This is no different than at CorpComm Expo.
We had a great time in the STRATACACHE booth. Michael McDonnell, a Toronto-based caricature artist, spent both days doing attendee caricatures on an interactive touch-screen. This showed two things. First, communicators are just learning about the power of large -screen touch environments and this demonstrated the level of detail that can be provided. And second, that it’s okay to have some fun.
But it wasn’t just trade show floor stuff. There was a lot of great education spread throughout the two days. Shel Holtz delivered a strong morning keynote on the connection between experience, engagement, productivity and profits. I was fortunate enough to deliver my talk on the “Physics of Employee Engagement.” The room was full of people and questions. The only way I would have been happier is if Dr. Julius Sumner Miller himself could have attended.
There were rumblings about poor attendance and perhaps the numbers were low. But what wasn’t low was the quality of attendee. I had some great conversat
ions with communicators over the two-day event. Quality trumps quantity every time in my book. I know the Exponation staff put in a lot of hard work to make this a success. It was a smart move to partner with the local IABC Atlanta chapter. The members there were very excited to be a part of the event. And from
a first year perspective, there’s certainly room for improvement but I’m happy that STRATACACHE was a part of it.